Reasoning - The tenanting / sub account feature of RingCX allows us to bring together multiple customers onto a single RingCX, however there is a limitation with extending this to multiple customers as the ratio of EX to CX is 1:1. If there was the ability to attach multiple RingEX then we could offer a centralised CX service with each repair shop retaining autonomy of their RingEX platform.

Benefit - Reduced PS costs, time to delivery, we can simply add users to an existing tenant, rather than needing new instances to be spun up & need project management etc.

Opportunity - Working as a supplier partner with the NBRA, we have access to a growing (700 currently, goal 1000 by the end of the year) bodyshops in the UK. Many are already servicing customers across channels but in an adhoc or point solution manner, by offering RingCX as the CX solution alongside RingEX, we can bring these bodyshops to RingCentral.