Summary:
We formally request the addition of RCS (Rich Communication Services) as a supported communication channel within the RingCX platform. This feature would enable businesses to deliver a next-generation mobile messaging experience, significantly enhancing digital engagement capabilities beyond traditional SMS and MMS.

What is RCS?
RCS is a modern messaging protocol designed to replace SMS and MMS, offering rich media capabilities and real-time interaction features within a user’s native messaging app. Unlike SMS, which is limited to plain text and dependent on cellular networks, RCS operates over IP (internet protocol), allowing for a more robust and versatile communication experience via mobile data and Wi-Fi.

Industry Adoption:
Android: RCS is widely adopted on Android via Google Messages and supported by major mobile carriers.
Apple: As of iOS 18, Apple has begun supporting RCS for person-to-person (P2P) messaging, signaling a major step toward broader adoption.
Prerequisites: Both sender and recipient must use RCS-capable devices and compatible messaging apps.

Justification for Integration in RingCX:
Enhances customer experience through rich and interactive conversations, especially for industries like retail, banking, travel, and customer service.
Supports omnichannel engagement strategies, particularly when paired with WhatsApp, SMS, and email.
Future-proof communication, as RCS is positioned as the long-term successor to SMS/MMS.