Feature Request: Customizable Bulk SMS with Personalization Fields

Request to enhance the RingCentral App messaging functionality to support customizable Bulk SMS campaigns with dynamic personalization fields.

Currently, users are able to send bulk SMS messages, but there is no native support for automatically inserting recipient-specific details (such as first name, last name, or other contact attributes) into each message.

Proposed Enhancement:

Introduce a feature that allows users to create bulk SMS templates with merge/personalization fields, such as:

First Name
Last Name
Company Name
Custom contact fields (if available in contact profile)

Example Use Case:

When sending a reminder message to multiple recipients, the system should automatically personalize each SMS based on contact data.

Example message template:

Hi {FirstName}, this is a reminder that your appointment is scheduled for October 14th. Your outstanding balance is $15.50. Reply STOP to opt-out.

Expected Output:

Ayana receives:
“Hi Ayana, this is a reminder that your appointment is scheduled for October 14th. Your outstanding balance is $15.50. Reply STOP to opt-out.”
John receives:
“Hi John, this is a reminder that your appointment is scheduled for October 14th. Your outstanding balance is $15.50. Reply STOP to opt-out.”

Business Value:

Improves customer engagement through personalization
Increases response rates for reminders and notifications
Reduces manual work for users sending bulk SMS
Aligns with modern CRM and marketing SMS standards

Additional Suggestion:

Support importing contact lists (CSV or CRM sync) with mapped fields to enable scalable personalized messaging.